Royal Enfield Expands Its Racing

Recently, I noted Royal Enfield’s rise and its goals for the future. As a part of that, the company wants to attract customers through racing. It started with Flat Track Racing. Now it’s on to road racing. 

Professional road racer and current BTR flat track participant Melissa Paris will be a mentor for the company’s new road racing program. With help from Royal Enfield Americas’ Head of Marketing Breeann Poland, and racer/journalist Anne Roberts, Paris will select the company’s first BTR road race participant roster.

“Building upon the success of the initial BUILD TRAIN RACE program, we decided to carry the momentum into the road racing segment,” said Poland. “This is a unique opportunity for women interested in getting into road racing and to make a name for themselves in a national racing program. Working with a world-class racer like Melissa Paris is not an opportunity that comes along often. The ladies will also be some of the first people to road race the Continental GT 650 platform, so the motorcycling world will be watching.”

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Royal Enfield will select only four women for the roster. Here’s the video questionnaire. the entry period opened on October 14, 2020, and runs through December 1.

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