Retro Style, Modern Technology, For Sale
The company Čezeta is a historical brand that’s well-known in certain circles. It had a real winner back in the 1950s. Today it makes electric scooters and is based in the Czech Republic. According to RideApart, the company is now for sale.
Would you want to own a well-known brand that is on the cutting edge of the electric scooter world? Čezeta could be your answer.
The CEO, Neil Eamonn Smith, recently released a statement that said he was seeking a company or investors to partner with so that Čezeta could continue operations. So, it’s not exactly a simple “for sale” situation, but if someone invests a lot of money or partners with the company, then they would likely own a majority stake in the business and more or less own it.
It’s unclear if COVID-19 contributed to this, but it seems possible. In his statement, Smith said over the last 12 months it has become clear that “the company cannot move forward without a new partner who has adequate resources.”
I, for one, hope Čezeta is able to find a buyer. I could see the scooter company doing big things, and the electric scooter scene is really just heating up. Things are going to get very interesting in the next decade or so.